Citigroup Pty Limited
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial services and products. They strive to create the best outcomes for their clients and customers with financial ingenuity that leads to solutions that are simple, creative and responsible.
Mission & Value Proposition
What You Can Expect From Them & What They Expect From Themselves
Citi’s mission is to serve as a trusted partner to their clients by responsibly providing financial services that enable growth and economic progress. Their core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of their clients. They have 200 years of experience helping their clients meet the world’s toughest challenges and embrace its greatest opportunities. They are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
They protect people’s savings and help them make the purchases – from everyday transactions to buying a home – that improve the quality of their lives. They advise people on how to invest for future needs, such as their children’s education and their own retirement, and help them buy securities such as stocks and bonds.
They work with companies to optimize their daily operations, whether they need working capital, to make payroll or export their goods overseas. By lending to companies large and small, they help them grow, creating jobs and real economic value at home and in communities around the world. They provide financing and support to governments at all levels, so they can build sustainable infrastructure, such as housing, transportation, schools and other vital public works.
These capabilities create an obligation to act responsibly, do everything possible to create the best outcomes, and prudently manage risk. If they fall short, they will take decisive action and learn from their experience.
They strive to earn and maintain the public’s trust by constantly adhering to the highest ethical standards. They ask their colleagues to ensure that their decisions pass three tests: they are in their clients’ interests, create economic value, and are always systemically responsible. When they do these things well, we make a positive financial and social impact in the communities we serve and show what a global bank can do.
Citi’s Global Consumer Bank serves more than 100 million customers in the fastest-growing cities in 24 countries worldwide.
The Global Consumer Bank (GCB) operates four geographical business lines — Branded Cards, Retail Services, Retail Banking and Commercial Banking — in Citi’s four regions: Asia; Europe, the Middle East and Africa (EMEA); Latin America; and North America. With more than a century of enviable brand and market leadership in markets like the U.S., Mexico and Asia, GCB is competitively well-positioned to grow a high credit quality customer base that benefits most from our global capabilities.
In 2015, GCB delivered meaningful progress on strategic initiatives and set the foundation for growth. They streamlined their product suite and sharpened value propositions to drive new customer acquisition, concentrated their retail presence in top urban centers with their distinctive Smart Banking® model and prioritized the digitization of their business today to reflect the massive shift in transaction activity to digital channels. They also continued to simplify and standardize systems and processes to improve efficiency while accelerating the completion of a uniform technology platform in 2016.
To accelerate speed to market with next-generation mobile banking capabilities, they established a new unit called Citi FinTech. This agile unit is charged with designing a mobile banking solution that delivers a radically simple, connected customer experience across the full range of client services: Borrow, Pay, Save, Invest and Protect. In addition to benefiting from Citi’s distinct strengths, the team will engage the best capabilities, talent and partners in financial technology (FinTech) to deliver a value proposition in the U.S. in fourth quarter 2016.
Operating approximately 3,000 branches in more than 100 top cities worldwide, GCB generated $9.8 billion in pretax earnings, representing 43 percent of Citicorp’s total. In 2015, the business held $301 billion in deposits, had $391 billion in average assets and included $281.3 billion in average loans.
Through Citi’s network of more than 100 countries, Citi’s Institutional Clients Group helps multinational companies grow, hire, and deliver products and services. Citi also provides financing and support to governments at all levels to help them not only conduct day-to-day operations but also to build sustainable infrastructure, housing, transportation, schools and other vital public works for the future.
Their geographic breadth and product depth help provide institutional investors access to global and local markets. Over the past two centuries, Citi has financed some of the world’s most transformative projects, and every day — through lending, cash management, advisory services and much more — they continue to support innovation and growth around the globe.
With trading floors in more than 80 countries, clearing and custody networks in over 60 countries and connections with 400 clearing systems, Citi maintains one of the largest global financial infrastructures and facilitates, on average, over $3 trillion of flows daily. This is what enables Citi to serve its core clients with distinction.