No Data Available
OneAll International limited (1AL)
is a publicly listed company on the Australian Securities Exchange (ASX).
Founded in 2001, GardenArt has gradually transitioned from a furniture trading company into a leading outdoor furniture ODM (Original Desgin Manufacturer) with an award-winning in-house design team, its own manufacturing facilities and high-margin distribution model. Today, there are more than 120 partners importing and distributing Gardenart’s furniture throughout the world.
OneAll has developed the following competitive advantages among its peers through 15 years’ experience in the outdoor furniture market.
Innovative Design: Positioned as leading outdoor furniture ODM, OneAll’s design department is led by one of the co-founders and supported by a highly experienced and committed team of 5 designers. OneAll currently holds more than 220 design patents in China, Europe and Australia, and 95% of the products were designed by the in-house team.
With more than 15 years’ experience in the business, OneAll can speak both design language and commercial language. They understand the needs from the end consumers while adopting the latest trend in designing. Hence, OneAll’s products possess unique design language and commercial value. OneAll also attends different international design competitions which differentiate OneAll among other players in the industry. In 2015, OneAll is one of the winners of the Red Dot Award: Product Design 2015.
Brand Name: OneAll believes in value of brand names, and is dedicated to long term brand building strategy. Since establishment, “Gardenart” has attended various international furniture exhibitions in different countries, and gradually transitioned to an outdoor furniture OBM. Nowadays, “Gardenart” is a highly recognized brand name in the European market.
Sales Channel: OneAll’s forward-looking management enables the company to take a strategic move ahead of the market. The company saw the benefits of shortening the supply chain in 2009, and it actively implemented the strategy to bypass the middle parties between the factory and end consumers. OneAll is now distributing 85% of its products to retailers directly. In comparison with the traditional delivery model, OneAll is now able to offer its customers more competitive prices and communicate in a more direct and efficient manner.
OneAll will continue to strengthen its existing competitive advantages and develop more attractive products in the future. They hope that “GardenArt” will become your choice of brand when it comes to outdoor furniture.
Initial business planning period
1. GardenArt established with focus on outdoor furniture trading
2. Participated in Spoga Fair(the biggest professional outdoor furniture fair in Europe) for the first time with 30m2 booth
3. First patent register
Built and commenced own manufacturing
Awarded as the holders of multi patents in Guangzhou Yuexiu region
“Pyramid” collection won the design award of 27th China International Furniture Fair (CIFF)
Won Red Dot adward in Germany.
In order to offer more affordable luxury outdoor furnitures to the market, OneAll will commit to develop in the following directions,
1. Expansion of Production Capacity
To fulfill the huge market demand, OneAll will expand its production capacity by building up new production base in ideal locations.
2. Focusing on Development
Having the first-hand information from the market and holding the advantage of innovative design ability, OneAll will keep focusing on development, develop more favorite items that are demanded by the market.
3. Brand Building
In order to develop “GardenArt” brand from “brand awareness” in Europe into “brand loyalty” and “brand dependence” worldwide, OneAll will dedicate itself to market its brand name by varied channels.
4. Shorten the Supply Chain
In order to lower the cost to supply OneAll products to end consumers, OneAll focused on the business with retailing partners. In the future, Franchising and E-market are also important direction to realize their willing.
5. Chinese Market
Due to the transmission of outdoor culture and habits, Chinese Market would be a potential huge market for OneAll. They will have their attention and direction here to offer suitable production to Chinese Market.
6. To Improve Corporate Management
To realize OneAll blueprint, improvement of corporate management will become a long-term and updating mission.
Including dining chair, bar height chair and conversation chair, OneAll is providing clean and contemporary designed products to the market. Considering somatology, OneAll’s chairs are all in the right proportions, the perfect dimensions bring you tremendous seating comfort and delight during your outdoor hours.
Rustproof tubular aluminum frame is the main and common material for all OneAll chairs. Exceptionally strong in comparison to its weight, finished with different colors of powder-coated surface, aluminum is a enduring choice for outdoor.
Aluminum slat and aluminum plate chairs has a modern and European-inspired look, machinability aluminum offering the possibility to shape the chairs in all styles.
Combining with aluminum frame, they offer breathable, easy care and weather-friendly sling mesh. PE core with PVC coat machine woven mesh, strong and elastic, provides hours of comfort during your enjoying it outdoor.
They bring the elegance of indoor upholstered furniture for the outdoor by covering aluminum frame with sling mesh.
Besides sling, they also combine sustainably harvested teak wood on their chairs. Natural, durable teak which will weather to a silvery grey with exposure to outdoor environment, is the ideal outdoor material to put in your garden.
Durable wrought aluminum frames with painted tempered glass top / aluminum slat top / honey comb aluminum top / teak wood top overlay are varies choice of OneAll’s tables.
Except the top material, OneAll tables can also be distinguished by their functions. They’re offering dining tables, extendable tables, bar tables, coffee tables, side tables, folding tables as well as picnic tables.
Besides, tables in different sizes are suitable for different specific occasions, like café, balcony, gallery, private garden and so on.
Modern design and the latest trend material can bring the outdoor table indoor with out any sense of violations.
Powder-coated aluminum base, combining the material of resin wicker, sling mesh or outdoor fabric, create varies sort of OneAll sofa Lounges. For design purpose, material like teak wood, honey comb aluminum, belt, rope and tempered glass will be used sometime. Together with rich and elastic seat and back cushion, their lounges are providing the superior seating comfort to consumers.
In order to meet different demand from different market, OneAll’s sofa lounges are designed in different sizes and combinations. Classical like conversation sets with armchairs, loveseat and sofa, indoor-inspired like sectional modular sofa lounges, are for choice.
From really high end to medium range, from luxury size lounge to mini conversation set, OneAll is offering lounge sets with both affordable price and gorgeous sitting experience.
Thanks to the feature of aluminum, although strong materials are used for both residential and resort use, yet the sofas are easy to relocate in the garden. And Thanks to the contemporary design, OneAll lounges can use indoor without sense of violations.
Simple and contemporary design, unsurpassed durable powder-coated aluminum frame with UV and fading resisting sling mesh is a standard of OneAll’s sunbed.
Proportion considering in the somatology aspect, OneAll sunbeds are made into right dimensions after many times of sample making and testing. Back reclines to 4-5 positions offering the maximum comfort for reading, sunning and napping.
To improve using comfort, revolutionary cushion with easy care and weather friendly, resisting mildew and fading fabrics are for choice.
Not only can be used as decoration to the gardens, balconies, backyards, but also in deed is functional piece to OneAll main product lines, OneAll provided various sort of accessories: service tray, magazine shelf, serving trolley, table linen, flower pot, functional side table and so on. The accessories are not only embellished both the outdoor area as well as the products, but it is also becoming icon products to catch eyes of consumers. More important, they are characteristic distinguish OneAll products from others in the market.
OneAll International limited
Suite 54, Level 8
591 George Street
+61 2 9267 3855
The General Overview, Services, Products and Projects information for this profile was last edited on 16 May 2017.