What is Capital Raising?
Capital raising can be done in numerous ways. The most simple example of this, is through the issue of more stock in a publicly listed company. This new stock would be offered to existing holders at a discount price to the current share price. The money generated from this sale would then be added to the company's capital for the reason they intended to use the funds for. For you the consumer this will offer you a chance to buy an existing share at a discounted price. These offers are usually only available to existing shareholders in a company and the offer is generally posted in the mail.
Why Capital Raising?
Capital raisings are a way for existing shareholders to buy shares in a company at a reduced price.